Not Just a Girl’s Job

The EA_PA - a role for both men and women image


The ‘Not Just a Girls Job’ is a campaign brought to you by EPAA UK, which aims to challenge common assumptions and perceptions of the EA/PA/Secretary role being a career just for women.

Statistics used by the EA/PA profession over the last few years have placed the gender split as high as 97% female to 3% male for the UK! There are very few professions that operate under a similar percentage and have this ratio of women to men.

At EPAA, we believe a better gender ratio will make for an enriched profession and our mission is simple – we want to inspire boys and men to consider the profession as a credible career choice and remove some of the stereotypes associated with the roles under the administrative umbrella.

Our campaign will seek to decrease this split over time, using a range of awareness raising initiatives in addition to educating the world of work at large on why this is a gender-neutral role.

The first stage of our campaign will showcase Male EAs and PAs who already undertake one of these roles and their career journeys. More information to be released shortly.

Overall aims

  • Raise the profile of men undertaking the role
  • Seek to decrease the gender split percentage over time over the next five years
  • Present the profession in a more gender friendly fashion from visuals to job advertisements
  • Drive more Male EAs/PAs to engage with professional EA/PA events
  • Challenge common assumptions
  • Role Models/Mentoring programme
  • Engage with the education system to change perception from an early age


Male PA Survey

not just a girls jjob image

As part of our ‘Not just a girl’s job’ campaign, we recently conducted a survey on the issue of gender stereotypes in the EA/PA field, and received more than 50 responses from male Executive and Personal Assistants from across Europe, North America, Africa and the Asia-Pacific region.

The results of EPAA’s survey revealed that 42% of participants had experienced negative comments from colleagues based on inaccurate and outdated gender stereotypes.

The issues raised by survey participants ranged from colleagues questioning their ability to perform the role to a satisfactory standard because of their gender, to people making assumptions about their sexuality because of the outdated cultural stereotype of the EA/PA role being a female career choice.

We hope to inspire boys and men to see the profession as a credible career choice and remove the stereotypes associated with the roles under the administrative umbrella.

Unfortunately, some of these issues appear to be deeply engrained in the business cultures, as one of our survey participants highlighted: “(One) agency refused to meet as I was not ‘a girl’. (For) other roles I have been told they want ‘a pretty face’…”.

To read the full report please click on the image below.

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