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Fellow Training Day

Welcome to our second annual Fellow Training Day.

Our Fellow Training Day is put together with the senior level EA/PA in mind.  However, we also encourage those aspiring to this level to attend, learn and engage at this level and prepare for those next steps in your career.

As a national association we rotate our events around UK regions and we are delighted to be hosting our first national event in the west country in the beautiful city of Bristol (recently voted by the Sunday Times as the “best place to live in the UK”).

What does ‘Breakthrough to Excellence’ mean? The focus for 2017 is to provide a better understanding of senior level support frameworks and thinking, in order for you to thrive in today’s high level, fast paced environments.

It is about taking effective senior level steps to understand how to plan, execute and sustain successful business (and career) transformation.   You will determine the strategic steps required to achieve both your goals and those of your executive, adding real impact and value to the ‘bottom line’.  We will equip you with a more proactive approach in directing the execution of business strategy and innovation.

This is a high level, strategically focussed day – moving away from the more traditional duties of the Assistant and instead focussing on what will be relevant for the present and indeed future.

Victoria Darragh
EPAA Founder
Adam Fidler
Principal and Founder, Adept Executive Consulting | Consultant Lecturer, Pitman Training Group
Debs Eden
Executive Assistant | Founder of The Bristol PA Network


To find out what is happening throughout the day, simply click on a time slot…

09:00 – 09:30 | Registration & Networking

09:30 – 09:45 | Welcome & overview of the day – Victoria Darragh

09:45 – 10:45 | The ‘Intrapreneurial Assistant – Debs Eden

An intrapreneur is an employee who behaves like an entrepreneur by constantly seeking opportunities (to do things better); someone who challenges the status quo, suggests new ways of working and constantly strives to be the best and most successful Assistant that they can be.

As an Assistant, you can be intrapreneurial by applying the principles encapsulated in the pragmatics of Entrepreneuring® – that is to say:

  • By re-imagining (all aspects of) what you do
  • By re-shaping systems, processes and activities where appropriate
  • By implementing, measuring results and incorporating new practises into the business when the results improve performance

However, to be a successful intrapreneur, and for this to have an impact on your career, the culture of the Assistant or the organisation you are working with, has to encourage this kind of thinking and behaviour.

It has been proven that organisations that foster a culture of growth & performance development, underpinned by open & honest communication, are SIGNIFICANTLY more successful than businesses that base their culture on an ‘identity of excellence’ – that is to say “we are excellent at what we do and right about everything we do”.

‘Growth’ businesses recognise that there is always something to learn and develop – this is the culture that will embrace – if not demand – intrapreneuring.

‘Fixed’, identity-based cultures would view intrapreneuring as a challenge to their authority and expertise and as such would not be welcomed.

Our session, led by Debs Eden, will discuss how YOU can use your intrapreneuring skills to have a successful career, and whether you’re in the right company to help you achieve your potential.

Special guests will be on-hand to answer questions about the “what, why and how” of matching your intrapreneurial skills to the company you choose to work for.

10:45 – 11:00 | Break

11:00 – 13:00 | ‘Seeing’ the Bigger Picture: Getting More Strategic – Adam Fidler

Today’s Executive Assistants ‘Just need to get more strategic,’ says Adam Fidler, EPAA’s preferred training partner, who has championed the elevation of the ‘true’ Executive Assistant role. One key factor, and learning, that differentiates a Personal Assistant from an Executive Assistant, is the EA’s ability to think more broadly, more strategically and operate a higher-level. Sounds difficult? Not really! In this seminar, led by Adam, we uncover the simple steps and strategies to get Assistants being more strategic, which means simply, they ‘see more’ so they can ‘achieve more’.

Some would argue that you can either ‘think strategically’ or not – but Adam would say we all have the ability to think outside the box and draw on our knowledge of organisations, leaders and managers, to become a more effective Assistant.

Through an interactive and no-nonsense approach, Adam will help to stretch your ability to think more broadly, share some tools that can be applied in your role, and get you to think ‘bigger’ – not just for your organisation and boss, but for your personal growth and goals. If you are to add more value to your organisation and your Executive – and be more motivated and fulfilled in your role as an Assistant, then it’s essential we apply a different type of thinking to the job. Moreover, when you can take some of that ‘thinking’ away from your Executive, you free up even more management time. In his usual inspirational and thought-provoking style, Adam Fidler will show you how.

13:00 – 14:00 | Lunch

14:00 – 15:00 | Driving Business Innovation and Transformation – Victoria Darragh

UK organisations are once again facing unprecedented change in their working environments and will continue to do so over the coming years. For an organisation and indeed their Assistants to remain relevant, we must learn to adapt to these changes and broaden our support service to include more senior level thinking and assist further in driving through innovation and transformation.

Quite simply put, successful growth of an organisation depends on the strategic management of innovation. Executive Assistants who excel at finding the best opportunities and seizing them, are valued more in today’s business environment vs those that undertake more traditional duties in their day to day roles. Why? because innovation is what drives an organisation to greater success and works to achieve the overall objectives of the department and in turn organisation.

This interactive workshop will provide greater understanding and framework, as to why business innovation and transformation is no longer a ‘nice to have’ but a necessity for today’s senior level EAs to understand and more importantly deliver as part of your executive support service.

You will also learn the key principles and latest thinking on innovation and transformation and how you as an EA, can have greater involvement in this area. We will work through real life business case studies, including the latest thinking, tools and techniques in order for you and your Executive to mobilise growth rapidly and effectively.

15:00 – 15:15 | Break

15:15 – 16:00 | Driving Business Innovation and Transformation continued

16:00 – 16:30 | Group discussion & Close


EPAA Event Cancellation Policy

 We ask that both members and non members please read our cancellation terms below.

EPAA Members are awarded a free place as part of the membership package.  Should you withdraw your attendance within 30 days of the event date, you will be charged at the non member rate.

Non Members of EPAA who withdraw from the event within 30 days will not be eligible for a refund.  Cancellations before the 30 day period are eligible for a 50% refund. 

All cancellations MUST be made in writing to Georgina Farley – generalenquiries@epaa.org.uk 


When looking for places to stay in Bristol for a family break or business, our stylish and affordable 4-star Mercure Bristol Holland House Hotel & Spa with 275 spacious and contemporary bedrooms with big beds will suit you. With 12 conference rooms on a dedicated events floor, good transport links and onsite parking Bristol Holland House is the perfect business hotel. Enjoy a bite at the Urban Bar & Kitchen or indulge in our large indoor heated pool, fitness suite and spa for relaxing spa days in Bristol.

Location to Railway Stations

  • Bristol Temple Meads (0.50km / 0.31mi) – walkable
  • Bristol Parkway (7.00km / 4.35mi)

We do have special rates below available for Thursday 20th and Friday 21st July.

  • Single occupancy including breakfast is £99.00
  • Double occupancy is £109.00  (extra £10 for second person to have breakfast)

To book a room via the EPAA rate please contact Georgina Farley on the email below and she will provide the booking code.

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