Executive PA Development & Training Day

EPAA and Adam Fidler Academy are excited to host our Third Executive PA Development & Training Day, once again in the UK city of Manchester.


Why attend?

  • Understand the strategic positioning of the emerging Business Manager role
  • Highly interactive and stimulating sessions, which challenge traditional secretarial ways of
  • Learn how to engage on the right business issues and with impact
  • Define your negotiation and influencing skills and where you sit within the wider organisation
  • Learn how to upward manage your key relationships – externally and internally
  • Increase your competitiveness as an EA/PA professional
  • Because you want to have a long and thriving career as an EA/PA professional

Included in the day

  • Certificate of Attendance
  • 10 EPAA CPD credits awarded to members on CPD programme
  • All refreshments and lunch


Simply click on a time slot to find out what is happening throughout the day.

09:00 – 09:30 | Arrivals and Registration

09:30 – 09:45 | Welcomes – EPAA and Adam Fidler Academy

09:45 – 10:45 | Negotiation and Influencing Skills Workshop – Victoria Darragh, Founder of EPAA

The EA landscape is changing rapidly for UK EA/PA professionals and never has there been a pressing need to hone the key skills needed to truly underpin today’s leaders. Being able to master the ability to negotiate and influence in business is necessary, in order to practice as a business manager effectively.

  • Learn how to negotiate and the processes involved
  • Learn clear structures for negotiations that will help you focus and achieve results
  • Make effective preparations before starting to negotiate
  • Understand powerful listening and questioning techniques
  • Defining authority levels and how to influence with impact

This is a highly practical and resource heavy session, which will feature examples throughout business history and enable delegates to gain a deeper insight into the significance of their role within the wider organisational structure.

We will provide you with useful strategies, which aim to expand your capacity to influence to the highest of levels within your role as a Personal or Executive Assistant.

10:45 – 11:00 | Break

11:00 – 12:30 | Negotiation and Influencing Skills Workshop continued – Victoria Darragh, Founder of EPAA

12:30 – 13:30 | Lunch

13:30 – 14:45 | Gender Intelligence (GQ) – Adam Fidler, Principal; Adam Fidler Academy

You’ve heard of IQ, and EQ – but now let’s talk about GQ (no, not the men’s magazine!) but the study of how men and women think, and act, differently at work.

Filled with lots of ah-ha moments, learn new insights and solutions to help break down barriers at work and help you use the right language to build trust, credibility and foster a more effective alliance with your boss, co-workers and future employers.

GQ is based on research, facts and hard evidence and is one of the topics that many assistants have said ‘If only I knew this before I started my first PA job!’.

14:45 – 15:15 | Break

15:15 – 16:30 | Lessons in Leadership – Peggy Grande, former EA to President Ronald Reagan

With a decade of experience working as the EA ​to​ President Ronald Reagan in his post- presidency office, Peggy Grande has served at the highest level of the EA​ profession​. She​ knows what it takes to not just survive – but to thrive.​​ She shares stories and insights learned directly from​ her ten years working alongside a global icon and discusses the importance of developing presence and a leadership mindset, regardless of your title or role. She will talk about:

  • The importance of both the mechanics and the mindset of the EA role in order to be truly successful.The vital difference between establishing a partnership vs. becoming a partner.
  • Seeing yourself as a leader and setting the pace and the tone for your workplace.
  • Prioritizing People amidst productivity, ensuring relationships remain intact.
  • Learning to Lead, Live and Leave the Lasting Legacy of your own choosing.
  • What’s next for the future of the EA/PA profession – where the role is headed and how to get there.

Peggy brings the role to life in authentic, practical and inspiring ways. There will also be an opportunity for Q&A and a chance to purchase her book, ‘The President Will See You Now’.

16:30 | Drinks Reception sponsored by Holiday Inn, Manchester

Joins us to network with your peers and be in with a chance of winning prizes kindly sponsored by the Holiday Inn, Manchester City Centre, EPAA UK and Adam Fidler Academy.

  • 1 x complimentary Afternoon Tea for Two
  • 1 x overnight stay for two including breakfast
  • 1 x years free membership of EPAA
  • 1 x 2-hour coaching or one-to-one session with Adam Fidler



The Holiday Inn is delighted to offer event delegates a rate of £115.00 for B&B for the night of 27th  September 2018. If you would like to take advantage of this offer, please contact the EPAA team generalenquiries@epaa.org.uk

CPD Programme

EPAA members in attendance will earn the following credits towards their annual CPD record.

  • 11

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