EPAA Mission & Values

As the UK’s professional body for Executive and Personal Assistants, EPAA’s mission is to champion, promote and develop the Business Support Profession.

We commit to providing a supportive, inclusive, innovative and empowering environment, where our members can develop expertise to maximise effectiveness and satisfaction in their Assistant careers.

Our Values:


  • Integrity: EPAA will always act appropriately, transparently and honestly, whilst being accountable for our actions. We will conduct our business with members and the wider community to a high standard of ethics.
  • Respect: At EPAA we believe in fostering an environment, through membership, where people can contribute, innovate and truly excel in their careers as Executive and Personal Assistants. We will value the contributions of others, regardless of background or experience.
  • Collaboration: At EPAA, we want to achieve exceptional results for the profession. We strive to work hard with our members and the wider community to learn and share best practice about the profession. We shall also encourage this across every level of our membership.
  • Innovation: At EPAA we are forward thinking and committed to research and development of the wider profession. We will continuously invest in the membership via new products, learning technologies, systems and new ways of thinking, to ensure our members are and continue to excel in their careers.
  • Passion: We are passionate about building strong and long lasting relationships with our members and the wider community. EPAA will put energy, commitment and enthusiasm into promoting the profession.
  • Excellence: We have high ambitions and a commitment to high quality in all that we do for and on behalf of the profession. We strive to provide value for our members, in assisting them to excel in their roles as Executive and Personal Assistants.

Our longer term strategic priorities include:

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