General Advisory Board

Our General Advisory Board is made up of a group of volunteers, who all come from a background of Business Support. All board members are members of the Association and have an undivided passion for the long term future of the profession.

Please note our board does not have or bear legal or fiduciary responsibilities for the running of the Association and purely act in an advisory capacity only.

The board meets four times per year, often over a weekend. They provide direction and advice on all aspects of EPAA UK’s strategy and long-term plans.

Katie McEwan


Kate McEwan has worked for Jacqueline Gold CBE, CEO of Ann Summers for 11 years, working her way up from Personal Assistant to Executive Assistant and to her current position of Executive Support Management, overseeing the entire board support function of the business.

Before taking the role for Jacqueline, Kate had quite a colourful career in television and film, working her way up the ladder from production runner to production assistant and finally production secretary.

During her time in television and film, Katie was fortunate enough to work on a number of award-winning productions, including Waking the Dead and The Diary of Anne Frank for BBC 1 and the international box office success, Run Fat Boy Run starring Simon Pegg and directed by David Schwimmer.

Katie's role working for Jacqueline is quite extensive and has grown in recent years to include people management, business project management and also the leadership of the Ann Summers Executive Support Team.

In the last few years, Katie has been incredibly fortunate to present at a number of conferences, most recently including the Hays PA Network, The PA Hub, Manchester PA Network, ACE's Scotland and the Office Management and PA Conference, as well as proudly judging the Executive PA Magazine awards in 2012 and the Hays High Achieving PA of the year award in 2013.

In 2014, Katie was awarded the SecsintheCity award for Social Networking PA of the Year and in late 2015, Katie took up the post as Chair of the EPAA General Advisory Board. Finally in 2017, Kate was awarded the Rising Stars title in the EA/PA category of the We Are The City Awards - an accolade she is enormously proud to have received.

In her spare time, Katie is the Musical Director of Southend Vox, a community choir based in her hometown of Southend, a role she cares passionately about.

Sean Steel

Deputy Chair

Sean Steel is Executive PA to Head of Great Britain - Willis Towers Watson, with over 14 years' experience in the PA industry.

Sean plays a key role int he smooth running of the Executive Office and provides personal support to the Head of Great Britain, which allows him to fulfill his role both effectively and efficiently.

Sean has previously worked at a number of companies including AIG, ABN Amro Bank, The Pensions Management Institute and Marks & Spencer.

Sean holds the RSA Diploma in Administrative & Secretarial Procedures and is Deputy Chair for EPAA. He is an advocate of the PA profession and has a hige passion for the benefits the role can bring to an organisation, as well as the qualities necessary to become a truly successful PA.

Sean was a finalist for the 2013 Executive PA Magazine, Hays PA of the Year Award and has also featured in The Financial Times, The  Times and Daily Mail newspapers. He also speaks at PA events across the UK.

Dalya Perry-Bernstein

Board Member

Dalya is an award-winning Executive Assistant with a wealth of experience within the EA/PA industry. She has been EA to a high profile/high net worth Entrepreneur & Philanthropist since 2010 and has a range of skills including extensive Diary Management, Corporate Travel Management, Event Planning, Property/Asset Management and generally Managing the day to day activities of the various businesses and its staff.

Dalya holds a certificate in First Line Management and a Diploma in Personal Assistance. In 2013, she won 1st runner up in the Executive PA Magazine PA of the Year Awards and in 2014 won the Pitman Training Super Achievers PA of the Year Award.

This has allowed Dalya to be invited as a guest speaker for many networking events throughout the UK and Internationally.

Outside of work, Dalya is a mum of 2, wife, owner of 2 geese and a large dog. In 2014, Dalya raised over £9500 for charity by running 2 half marathons and successfully climbing Mount Kilimanjaro.

Nilimini Francis

Board Member

After completing her undergraduate degree in Classics and Welsh language as a mature student, Nilimini began her career working in the Parliamentary Office of a Welsh MP. After taking on that challenge she moved into financial services and has worked for over a decade supporting fund founders and C-Suite Executives with a specialty in financial service compliance.

She has also worked supporting executives in other sectors including cosmetics. She currently works at an international brand in London and is immensely enjoying the exposure to the business that the role brings.

Nilimini has always believed that skilled support staff add huge monetary and social value to an organisation and has recently completed the Winmark Business Executive Academy to enhance her business knowledge and skills. After watching the evolution of the workplace and the role of the EA/PA since 2000 when she graduated, she is committed to the development of a strong pipeline of future talent and the security of those already in the workplace.

Louise Whitehead

Board Member

Louise is a CEO level Executive PA with over 15 years' experience, working across a wide variety of sectors and industries, including Financial Services, Recruitment and the NHS.

After graduating from University with a degree in English Literature, she worked in charity fundraising and recruitment before moving into the EA industry and has never looked back.

Passionate about raising the profile of the EA/PA industry, Louise embraces CPD and enjoys networking and developing relationships with her fellow EAs and industry leaders around the country.

On top of her demanding EA role, Louise also manages the delivery of multiple projects on behalf of her CEO and works closely with them to develop the future strategy of the business.

With strong commercial awareness, Louise is comfortable operating at the highest level and deputising for her CEO when appropriate.

Louise sits on the Board of EPAA and has been profiled in the Hays 'What Makes a Successful PA' report and the Exceptional EA 'Real Career's Series'.

She has been nominated for the WATC Rising Star and Leeds Best PA Awards and was a finalist for Yorkshire PA of the Year 2016 and the SecsintheCity National PA of the Year 2014.

She has travelled widely, spending extended periods of time in India, South East Asia and Australia and credits her exposure to different people, places and cultures for developing her ability to adapt to different personalities; qualities which are invaluable for an Executive EA.

Elizabeth Benjamin

Board Member

For over 9 years Elizabeth has been at the heart of legal, charity and tech organisations working in close collaboration with Executives/C-Level Executives and has a proven track record of indispensable skills that have aided the productivity of many senior team members.

Currently working at one of the UK's leading TV tech companies, YouView, her experience goes beyond simple administration and includes overseeing the successful events management of and including Christmas parties to company-wide offsites.

Driven by an ambition to promote collaborative working, Elizabeth has created regular networking opportunities with other assistants in the industry to empower PAs to network and ensure great working relationships.

Elizabeth also manages fellow PAs within YouView.

Elizabeth graduated in 2004 from the University of Bristol with a BSc Hons in Social Policy. She lives in Hertfordshire with her Husband and two young children.

2022 Membership Brochure

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